Showing posts with label Adsense. Show all posts
Showing posts with label Adsense. Show all posts

Friday, 23 August 2013

When it comes to monetizing a WordPress blog with ads under a post title or below the post or in between the posts it is so simple to do with a plugin. If you have a blogger blog then you need to open the template through blogger dashboard and can embed the ad code. But in WordPress if you want to do it manually then you need to spend some time with the functions.php file in your theme page or else you need to manually place code in each and every post. If you don’t want to mess up things with a php code or waste your valuable time by pasting the ad code in each and every post, then to ease your efforts there is a simple plugin I would recommend which is called as Ad injection and don’t worry this is a free plugin.

Installing Ad injection:

All you need to do is search for Ad injection in the search plugins page and install this plugin and activate it.
ad injection How to Insert Adsense ads Automatically in all Posts in a Wordpress Blog

Benefits of Ad Injection:

  • This plugin is not limited to only adsense or few publishers you can add ad code from any publisher and even you can add your own custom banner ad (e.g. Google AdSense, Amazon Associates, ClickBank, TradeDoubler, etc).
  • Have more control of random ads by exactly determining the number and placement.
  • Can disable ads on few selected pages like Home, Archives, search, about us, contact us etc.
  • Can handle CSS codes easily to float the ads to either left right or center.

Configuring Ads through Ad injection:

After installation you can get this plugin in the settings page and when you click on it you will be directed to the ad injection settings. Here you have a variety of option to play with. First you would be having a widget where you have the ability to enable and disable ads in whatever page you choose.
ad injection 2 How to Insert Adsense ads Automatically in all Posts in a Wordpress Blog
In order to enable your Ads you need to click on the On: Ads enabled
If you want to disable Ads you can select Off this is done when you are effected with click bombing. You need not remove your ad code but simply you can check off and your Ads won’t be displayed.
Third option is Test Mode where ads can be visible only to admin so that he can test and see how ads look after enabling them to display. After you feel the ads placements are good you can enable them to all visitors.
ad injection 3 How to Insert Adsense ads Automatically in all Posts in a Wordpress Blog
Immediately after these three options you have an option called Tick to disable ads. Here you can disable ads on pages like 404, home page, search page, Archieve pages etc. So if you don’t want your ads to be displayed on your about us, Contact us, Privacy policy you can disable them by checking the appropriate box. You can also disable only a particular ad unit too it could be a top ad, bottom ad or even a random ad for a particular page.
Next you would have some more options where you can select options like displaying ads only on posts which are longer than 100 words, 200 words or as per your wish.
ad injection 4 How to Insert Adsense ads Automatically in all Posts in a Wordpress Blog
You also have an option to set Maximum number of random ads per post. Adsense and even few publishers support only 3 ad units or some four so you can limit the random ads to 2 or 3 depending on the Terms of your publisher. There are more options in this section which can be easily understood.
Immediately after the settings widget you have the important widget where your adsense code or any other ad code can be place. You can also adjust the placement by few options given in the right side. You can float your ad left, right or center. You can increase the margins or padding that all depends on how you want your ad to look in the space.
So there are four sections like Top ad it displays ads immediately after the post title, Random ad which is displayed randomly in between posts, bottom ad which displays ads below the post content and footer ad which displays ads on your footer section. Below these there are more options for an advanced user but for a basic user the settings which I have discussed are more than enough.

How to place ads without a Plugin:

If you want to place ads without using a plugin then you need to go with this method where you need to open your functions.php file of your theme and paste the following code.
<?php

//Insert ads after second paragraph of single post content.

add_filter( 'the_content', 'prefix_insert_post_ads' );

function prefix_insert_post_ads( $content ) {

$ad_code = '<div>Ad code goes here</div>';

if ( is_single() && ! is_admin() ) {
return prefix_insert_after_paragraph( $ad_code, 2, $content );
}

return $content;
}

// Parent Function that makes the magic happen

function prefix_insert_after_paragraph( $insertion, $paragraph_id, $content ) {
$closing_p = '</p>';
$paragraphs = explode( $closing_p, $content );
foreach ($paragraphs as $index => $paragraph) {

if ( trim( $paragraph ) ) {
$paragraphs[$index] .= $closing_p;
}

if ( $paragraph_id == $index + 1 ) {
$paragraphs[$index] .= $insertion;
}
}

return implode( '', $paragraphs );
}
In the above code you need to place your code where it says ad code goes here. If you want your ad code to be displayed after third paragraph you need to change the number 2 which is in red to number 3. Personally I use Ad injection plugin to configure ads in my WordPress blog. There are also many plugins to insert ads like Wp-Insert which also has almost same functions like ad injection. Now its up to you how you monetize your blog.
Credits for Code: Wpbeginner
If you are a blogger and Adsense is your prime source of revenue, you can’t afford to ignore the importance of Adsense optimization. When we talk about Adsense optimization, there are many things but the main target is to get high eCPM and get more Cost per click. Else, despite of good Adsense CTR, you might not be making good money. This is something very common about non-English blog. If you fall in the category of those adsense publishers, who are getting huge traffic but Adsense earning is still low, it’s time to understand points which are mentioned below and this will surely helps to increase Adsense CPC and overall revenue.
Adsense CPC

What is Adsense CPC:

Lets start with answering basic question first and then we will move to some working tips to increase adsense CPC. CPC stands for Cost per click, in short money which you make/click is what CPC. Now, you might have noticed Adsense publisher talking more about CTR and less about CPC. If you are really serious about your Adsense revenue, you should work more on CPC than CTR. Getting thousands impression on your ad won’t be of much help but a blog with good CPC with decent CTR can create a huge difference. CPC has nothing to do directly with your traffic, if you would realize and noticed micro-niche blogs, you might have realized despite of less traffic such sites make more money from Adsense. Reason is simple and that is eCPM for such blogs are so high that you get paid really well for CPC and then there are other factors like Ad competition, Keywords and many more. Lets discus some of them here:

Factors that Affect Adsense CPC :

Niche
First thing first, choosing a right niche for your blog or website is of utmost important. Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog.Well! Let me clarify one thing here that you’re going to choose niche however there are niches that can pay you high CPC. Yes! Here is the list of niches that can give you high return, I have arranged them in decreasing order of CPC.
  • Domains – Blogs on Internet Domains Like Yahoo, Go Daddy etc. It pays highest CPC.
  • Gadgets – Tech Gadgets like Apple products
  • Google – Google Products
  • Microsoft – MS office
  • Banking
  • Automobile
  • Health
  • Real Estate
  • Home Loans
  • Jobs
  • Dating & Romance – It pays lowest CPC.

Content
Second thing is the content, you must write content that should answer readers query. So before writing blogs try to find what your readers are searching on the Internet and then try to present them with solutions.
Remember you should always directly engage with your readers. Your content must be tailored according to your niche so that more and more readers can read your blogs. Hence good content will certainly ensure higher Adsense CPC rates. More over, Good content is what search engine loves, hence more click and more revenue if your ad is highly targeted and your traffic is from the countries like U.S.A, U.K. When you do a Keyword research, make sure to use Approximate CPC column.

Page Rank
Google Page Rank is not a new phenomena. In this your entire website or a particular page in a website are ranked from 1 to 10. Therefore try to rank above 4, if your PR is 5 or 6 then Google will show ads on your site which will pay you higher if someone clicks on them. Simply it means that ads of higher quality will be more shown on your website. For example your CPC will automatically increase from 10 cents to 40+ cents. So always try to improve the quality of your blogs as CPC directly depends on higher Page Rank.
Ad Review Center
In Google Adsense you will find Ad Review Center. You can go there and see yourself how much each ad category is paying you. This will show you different ads category that are showing on your website. If you find that any ad category is not paying much then feel free to block that category.
Try to block those category which are completely irrelevant to the content or niche of your blog. Suppose blog is about Technology then block the ad categories for Dating, Politics, Religion etc. This will surely increase your CPC and Adsense revenue.
Competitive Ad Filter
Just like Ad Review Center there is Competitive Ad Filter in Google Adsense. You can go there and block the specific or general ads from appearing on your web pages. You can block the ads for entire domain or just a particular website in that domain name.The ads that you would block may belongs to your competitors. Therefore you can increase your CPC by not showing those particular ads.
Platform
Your blogs are read from different platforms like desktop, laptop, mobile etc. Although CPC is generally not much affected by the platforms on which ads are shown but you should try your best to target as many as readers. You will get most of the readers from desktop and laptop devices.
If you are able to reach to hand-held or mobile readers than CPC may increase as ads shown on cellphones are of higher quality. If you are blogging on WordPress platform, you can use plugins like Wp touch which will make your blog mobile friendly and you server adsense ads which is optimized for mobile screen size.
Country
One of the most important factor that can increase CPC is the country you are targeting. For example a click on an ad from USA can pay you up to $2 to $3 and click on same ad from India can end up paying only 20 to 30 cents.
Hence always tailor your blog and its content to audiences in English-speaking countries. It will also increase Page Rank of your website. So always keep in mind the country you are targeting.
Text & Image Format
Perhaps I should have explained this suggestion in the beginning of the blog. Anyhow, you must know to choose right format for your ad. If you can place three ads on a page then choose two 336 X 280 ads and one 468 X 60 ad.
Then ad format must be text because text ads have higher CTR (click through rate). You can even try ad format for both text & image simultaneously as it gives you more CPC. Image ads are usually less preferred for both reasons less CTR and lower CPC. Though at times, depending upon the niche and blog type, image ads perform better in terms of higher CTR but CPC won’t be as good as text ads. Anyways, as I mentioned above it differs from niche type and most important ad placement.
Placement
Never neglect the placement of your ads on the web page as it is directly proportional to your Adsense revenue. So where to place ads for maximum CPC? Answer is simple. Place 2 ads inside your blog post and 1 outside the post.As far as placing inside goes then place one 336 X 280 rectangle ad on the top of the blog just below the title and place second 468 X 60 ad in between the blog post. Remaining one ad you can place on your right side that is outside your post.


Though it should be your choice and depending upon your reason of blogging. For example, if you are a professional blogger and dependent on Adsense, you should not miss a chance to optimize ad and use maximum possible ad units on a single page. Though if you are a hobby blogger or blogging on personal blog, your first target should be giving quality content and less ads, as readers hate advertisement which distract them from reading.
Let me tell you the maximum clicks and higher CPC will come from 2 ads which are inside the blog post especially on the top.
Keep Experimenting
Always keep trying something new. Experimenting can really pay you high dividends. You can try out for different niches, choose different ad placements and finally take as many as advice from Google Adsense center. Never bogged down into one style always try something new.
Conclusion
In conclusion I would only say if you follow and implement these 10 tips then you can surely increase your Adsense revenue from 30% to 40%. It is completely legal and genuine way to increase your earning in short time. You can also search for highest CPC adsense Keywords and compile one-two posts around it.

Wednesday, 21 August 2013

apply for adsense

1. Privacy Policy :

One of the common mistakes that every Blogger makes and that I made many times before finally getting approved. Even though there are people out there who say that having a Privacy Policy for a Blog doesn’t makes sense but they are wrong.
A Privacy actually describes to your readers about what they will get on your Blog , what they should do and what they should not. So obviously there is nothing bad in having a Privacy Policy. While it can affect somehow on your Adsense Approval, you must give it a try. You can write it yourself or find Privacy Policy Generators online (You don’t need a lawyer anyway).

2. About Page

An About has major role and importance if you don’t want to apply for Adsense. But when it comes to Adsense, they are about Zero chances of getting approved if you are not showing this page.About page simply describes about you and your Blog . This will not only help you establish a relationship with readers but it will also make them trust upon you.

3. Contact Us Page

It’s quite obvious that everyone has his/her own opinion. What one of your readers likes may be bothering someone else. Than it is better to give them opportunity to speak up to you and tell how they feel about your Blog, what they want to be edited , what they liked or hated.
It will also show the Google Adsense Team that is viewing your site that you actually care about your readers and not only the money and Adsense.

4. Name/ Email Verification

Make sure to put you Name and Email address in some easily visible area like About Me and Contact Us pages. It will confirm to Google Adsense Team that it is the same person who applied for Adsense and not some spam, crappy bots.

5. Age Verification

I’m really laughing out typing this. ;)
Why?
Because this is where I encountered a problem. Instead of 18, I accidentally published my age as 17 while on Adsense Application Form, it was accurately 18.
Hence there started a problem . Because Google Adsense is not for under 18 people. I realized this problem after being disproved a few times without any legitimate reason. So I advice you to be accurate while typing your age.

6. Minimum Number of Posts

There is no exact answer. Not even one. Because I have seen very established Blogs with 400+ posts and their owner telling me that Google Adsense is rejecting them while somewhere ,people with 40,50 posts are enjoying making money. Exactly what I said that there is no actual answer. However, we can always predict things. According to my experience , you should only apply after you have more than 70 posts. Posts length should must be 500+ words too.
Read : Difference Between Short Length Post Vs Length Posts – What’s Best?

7. Design

Your Blog is the biggest thing after Content. This represents your expertise ,experience and Professionalism. So be careful because anything can kill your Chances.

8. Content Type

Be careful with what type of content you are publishing. Because it is something that truly matters. Google Adsense is not for Pornographic, Illegal Items, Drugs or other Blogs / Sites like that. Also Adsense team won’t be willing to allow you to step in if you own a Non English Blog. Having posts shorter than 300 words in length is also Red Signal.

9. Providing Value

Don’t complain about not making money and don’t clearly state that your are Blogging for Money only and have no other interest in it. Because this will show them that you will not be providing values to your readers any day. Hence another Red Light glows up.

10. Top Level Domain

12 Things to Do Before Applying for Google Adsense
Those are gone far away when Adsense used to approve “Blogspot” and “WordPress.com” Blogs. As for today, you must have your own unique domain that specifies your Blog. If you don’t have one yet, stop dreaming about getting approved with Sub domains and go buy a Top Level Domain.
Another important thing about domain is it’s age. Because for most of Asian Countries, Adsense has placed an age restriction. They don’t accept any sites before they are 6 months old.

11. Other Ad Networks

If you have any other Ads placed like Chitika, Clicksor or anything, it’s time to drop them off.
Even Google Adsense allows you to use other Ad Networks along with them, it’s better to remove the ads before Applying and don’t put them back until you get a reply from Adsense Team.

12. Paid Traffic 

Google hates the sites that are getting Paid traffic and mostly penalizes them so there is not a damn chance of getting Adsense Approval letter for a site that is getting paid traffic. You can bring traffic from Search Engines or any other way you want but if you want to earn via Google Adsense the right way, paid traffic is not a solution.